Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.
The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating markup then they are also expected to be up to date with web accessibility guidelines.
How to Make Your Website Look More Professional
First impressions last forever. When someone lands on your website, what do you think their instinctive, gut reaction will be? This is the question you need to answer – as honestly as possible! – to begin the work of making your website professional and optimized for your specific KPIs, whatever they may be. You only have a very limited amount of time to grab that first impression – less than 8 seconds, in fact – so the importance of getting your website into proper shape cannot be overstated. When a user visits your website, the first thing they notice is the look (design) and feel (UX). Does your message stand out? Is it easy to know where to click? Are the CTAs loud and clear? A professional website doesn’t just look great – it also performs great, by providing engaging content, helpful links, and smooth navigation so your visitors can find exactly what they are looking for. If a user enters your site and is immediately turned off by the layout, design, or inability to do what they want to do, your content marketing is doomed to fail. In the blink of an eye, your website can soar – or crash and burn.